In the heart of Spain’s sun-drenched Murcia region lies the small town of Abarán. It’s here that the story of Patatas Rubio began—a family-run business that has grown from humble beginnings to become a leading name in gourmet potato chips, celebrated for their quality, creativity, and unmistakable Spanish character.
A Journey That Began in the 1960s
The story started in 1965, when José Rubio, the company’s founder, began frying potatoes using traditional methods and selling them at local markets. With the help of his wife and a modest kitchen setup, he created chips that quickly became beloved for their crispness and natural flavor. Demand grew steadily, and so did the business. What started as a small-scale operation has now evolved into a full-fledged production facility—without losing the artisanal touch.
Still Family-Owned
Today, Patatas Rubio is run by José Rubio’s children, who carry forward the same values that shaped the company from the beginning. Remaining 100% family-owned, the business is built on long-term thinking, quality control, and a deep connection to its origins. That family spirit is evident in every product, every flavor, and every decision.
What Makes Patatas Rubio Unique?
What truly sets Rubio apart from other snack producers is their unwavering commitment to quality and innovation. They work closely with local farmers, often under contract, to ensure they use only the best, sustainably grown potatoes from the region.
But it's their bold approach to flavor that makes them stand out. Alongside classic varieties like sea salt and vinegar, Patatas Rubio offers a gourmet line featuring indulgent tastes such as truffle, Iberian ham, Manchego cheese, and even sea salt with edible gold. These are not your everyday chips—they’re snacks worthy of wine pairings and elegant gatherings.
A Favorite Among Food Lovers
In recent years, Patatas Rubio has become a popular choice for wine bars, upscale restaurants, and delicatessens across Europe. Their chips pair perfectly with a glass of cava, dry sherry, or a bold Spanish red. For Corkframes readers—who value craftsmanship, design, and flavor—Patatas Rubio is a name to remember.
Looking Ahead
With an ever-expanding product line, a keen eye for packaging design, and a growing presence in international markets, the future looks bright for this Spanish chip empire. And despite its growth, Patatas Rubio has remained grounded in its roots: in its people, its land, and its dedication to delivering exceptional snacks.
Some brands scale up and lose their soul—Rubio is not one of them. This is a story of tradition and innovation living side by side, proving that even something as everyday as a potato chip can be transformed into a journey of taste.
Editor’s tip: Next time you're pouring wine and setting out tapas, include a bag of Patatas Rubio on the table. It's more than a snack—it’s a conversation starter.
