After decades of political debate and public discussion, a long-anticipated change has finally arrived. As of June 1, 2025, Sweden’s new farm sales law (gårdsförsäljning) is in effect—giving small-scale producers of wine, beer, and spirits the right to sell directly to consumers on-site.
It’s a decision that marks a significant shift in Sweden’s approach to alcohol sales, and it’s already making waves among local producers and wine lovers alike.
A Milestone for Sweden’s Wine Industry
Until now, all off-premise alcohol sales in Sweden were strictly handled through the state-owned monopoly, Systembolaget. The new law opens a door for small producers to connect more personally with their customers—through on-site experiences such as guided tours or tastings, followed by the opportunity to purchase bottles directly.
The impact has been felt almost immediately.
According to several producers we’ve spoken with, the change has led to increased visitor interest, more direct customer contact, and stronger storytelling around their products. Many have adapted their facilities to include tasting rooms, vineyard walks, or educational experiences designed to create a deeper connection with the wine—and with the place where it’s made.
“It’s about more than just the wine,” one producer noted. “It’s about giving people a full experience—from walking through the vines to bringing home a piece of it.”
What Does the Law Allow?
The new rules come with specific conditions designed to maintain Sweden’s public health policies:
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Sales are only allowed in connection with a guided tour, tasting, or similar experience.
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Only small-scale producers qualify, based on production volume limits set by law.
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Customers must be at least 20 years old.
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Local permits and reporting obligations are required for participating businesses.
These guardrails are meant to ensure that the reform supports small businesses without undermining Sweden’s long-standing efforts to limit alcohol-related harm.
A Boost for Rural Tourism and Craft Production
Wine regions like Skåne, Gotland, and parts of central Sweden are already seeing benefits. Tourism operators, rural B&Bs, and vineyard cafés report increased bookings, while producers are investing in on-site experiences that combine education, culture, and tasting.
For wine enthusiasts, the new law offers something more personal than a visit to Systembolaget. It’s a chance to meet the winemaker, hear the story behind the bottle—and take home a memory made on Swedish soil.
A New Way to Collect Wine Memories
At Corkframes, we believe this is more than a policy change—it’s the beginning of a richer, more personal wine culture in Sweden. Whether your next special cork comes from Tuscany or Trelleborg, it now has a place in your home and in your story.
Because when you save the cork from a visit to a Swedish vineyard, you’re not just saving a souvenir—you’re capturing a moment.
Want to discover Swedish wine regions or plan a vineyard visit this summer? Follow our news portal as we explore the trends, people, and places shaping the future of wine.
