A New Take on Glögg from the Heart of Gotland
As winter approaches and Christmas aromas begin to fill our homes, Gotland Gin Factory introduces a completely new interpretation of glögg. This is a crafted, grown-up version of Sweden’s beloved winter drink, where the balance of apple, gin and spice creates something truly distinctive. Designed to feel modern, elegant and fresh, this glögg is at its very best when served cold – a refreshing shift from the traditional warm glögg.
Craftsmanship Behind the Flavour
The base begins with carefully selected Swedish apples which are pressed and gently cooked together with classic Christmas spices, orange and ginger. Once the flavours have developed, Gotland Gin Factory’s award-winning Dry Gin is added, followed by a spiced apple distillate that rounds out the depth and complexity. The result is a glögg full of character, balance and a mature, nuanced profile. It does not rely on heat to express its flavours; instead, it blossoms at room temperature or lightly chilled.
How to Serve Gotland Gin Factory’s Glögg Cold
To showcase its freshness and crisp apple character, the producer recommends serving the glögg at room temperature or ice-cold in a beautiful glass. The combination of fruit, spice and gin becomes clearer and more refined when the drink is not warmed, making it ideal for gatherings, pre-dinner drinks or a quiet moment of seasonal enjoyment.
A Warm Version – With a Dessert-Like Twist
For those who appreciate a classic warm glögg experience, Gotland Gin Factory suggests a refined recipe:
Mix two parts glögg with one part apple juice.
Warm gently and add a little sugar to enhance the roundness.
Serve in a glögg glass.
Top with lightly whipped cream and a crumble of gingerbread.
The warm version becomes softer, sweeter and reminiscent of a winter dessert – a cosy choice for Advent weekends and festive evenings.
Limited Edition and Highly Praised
Released in limited quantities, this glögg has quickly been recognised as one of the most exciting reinterpretations on the Swedish market. It blends craftsmanship with contemporary flavour to appeal to both traditional glögg lovers and curious flavour enthusiasts.
Mathias Jöhnk of Gotland Gin Factory shares the inspiration behind the product:
“We wanted to create a glögg that feels contemporary – something that suits both the traditional Christmas lover and the curious flavour explorer. Our glögg is powerful, spiced and grown-up – and honestly better cold than warm.”
A New Tradition Begins
With its unique serving style, modern flavour profile and roots in Gotland’s creative craft culture, this glögg marks the beginning of a new seasonal tradition. It is a drink to gather around, share and return to year after year.
Gotland Gin Factory’s mulled apple glögg demonstrates how traditions can evolve while preserving their soul – offering a refreshing, aromatic and beautifully balanced alternative for the festive season.
