Last updated: May 17, 2025

Introduction and Summary

Corkframes Sweden AB (“Corkframes”, “we” or “us”) is committed to protecting your personal privacy and complies with applicable data protection laws, including the EU General Data Protection Regulation (Regulation (EU) 2016/679 – “GDPR”). This policy is intended to clearly and transparently explain how we collect, use, store, and protect your personal data, and to inform you of your rights as a data subject.


What is Personal Data?

According to the GDPR, personal data is defined as any information relating to an identified or identifiable natural person. A person is considered identifiable if they can be identified directly or indirectly via reference to identifiers such as a name, ID number, location data, online identifiers or elements specific to their physical, physiological, genetic, mental, economic, cultural, or social identity.

Examples of personal data include:

  • Basic identifiers: name, national ID number, date of birth, gender

  • Contact details: postal address, email, phone number

  • Digital identifiers: IP address, cookies, usernames, login details

  • Financial data: bank account, payment history

  • Location data: GPS or other geographic data linked to an individual

  • Images/audio recordings where the person can be identified

  • Preferences or behavioral data from analytics tools

We process personal data lawfully, fairly, and transparently, only for clearly defined, legitimate purposes, and we store it only as long as necessary to fulfill those purposes.


Summary of Processing Purposes

We process your personal data:

  • To manage and deliver your order

  • To provide offers and inspiration via newsletters, SMS, and personalized marketing online and offline

  • To communicate with you and respond to your inquiries

  • To collect feedback and opinions about Corkframes and your experience

  • To remind you of items left in your shopping cart

  • To maintain your customer account (including features such as favorites)

  • To comply with laws and regulations (e.g., consumer and accounting laws)


Who Is Responsible for Your Data?

Corkframes Sweden AB (corporate registration number 559271-2854) is the data controller responsible for processing your personal data.

Contact us at:
📧 support@corkframes.com
📞 +46 (0)8 51 51 00 01

Note: Some of our payment and logistics providers (e.g., Klarna) independently process personal data in connection with their services and are themselves responsible for that processing.


How Do We Collect Personal Data?

We mainly collect personal data directly from you—for example, when you shop with us or interact with our website.


Who Has Access to Your Data?

Your personal data is primarily processed by Corkframes. We never sell or share your data for commercial purposes without legal grounds, obligation, or your explicit consent.

However, we may share data with third parties to fulfill our commitments to you:

  • Payment providers (e.g., Klarna)

  • Logistics partners

  • IT and technology providers

  • Marketing platforms (e.g., Google, Meta/Facebook, Pinterest, Snapchat, TikTok, Microsoft)

  • Review platforms (e.g., Trustpilot, Google)

We may transfer data outside the EU/EEA (e.g., to the USA), but only under GDPR-compliant safeguards ensuring adequate protection.


Your Rights Under GDPR

You have the right to:

  • Withdraw your consent

  • Object to data processing

  • Access your data

  • Request correction or addition

  • Request deletion or limitation of processing

  • Request data portability

  • Lodge a complaint with the Swedish Authority for Privacy Protection (IMY)


How and Why We Process Your Data

We outline each type of processing with its purpose, legal basis, and data retention period. Examples:

Purpose Data Processed Legal Basis Retention
Customer support Name, contact info, any images or info you provide Legitimate interest in providing support 3 years or as required by law
Cart reminder Cart content, email address Legitimate interest Until purchase or max 5 days
Order fulfillment Name, address, order info, payment method, IP address Contractual necessity 12 months post-purchase
Returns/Exchanges Contact info, purchase details Contractual and legal obligation 12 months or longer if needed
Complaints/legal matters Relevant personal and case data Legitimate/legal obligation While case is active, then 12 months if rejected
Legal compliance Invoice details Legal obligation 7–8 years (accounting), up to 10 years (AML laws)
Referral programs Hashed email ID Legitimate interest Up to 12 months (email not stored)

Reviews and User Content

We may send you a review request after purchase. If you leave a review, we may:

  • Display your name and review on review platforms (e.g., Trustpilot)

  • Publish images/videos you’ve tagged us in on social media on our site, until you ask us to remove them


Customer Account

If you create a customer account, we process your:

  • Name, email, delivery address, mobile number, cookies, IP address

  • National ID (if applicable), username

Legal basis: Contract performance
Retention: Until two years after your last login or upon request for deletion


Marketing Communication

We send newsletters and relevant offers to:

  • Subscribers – based on your consent

  • Customers – based on our legitimate interest (unless you opt out)

Retention:

  • Newsletters: until you unsubscribe

  • Direct marketing: up to 2 years after your last purchase unless you opt out

We may also use your data for targeted advertising via third-party platforms if you've made a purchase and haven't opted out.


Cookies

We use cookies and similar technologies as described in our Cookie Policy to improve your experience and support our marketing efforts.


Policy Updates

This policy was last updated by Corkframes on May 17, 2025. Previous versions are available upon request.


Unsubscribing from Newsletters

You can unsubscribe at any time via the link in our emails or by contacting us.


Contact and Exercising Your Rights

Corkframes takes privacy seriously. We work with legal experts and a dedicated Data Protection Officer to ensure full GDPR compliance.

To exercise your rights or for any questions, email:
📧 support@corkframes.com

Please include in the subject line which right you wish to exercise to help us process your request efficiently.


Swedish Privacy Authority (IMY) Contact Information

📞 Phone: 08-657 61 00
📧 Email: imy@imy.se
📬 Address: Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden


 

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