In 2025, travel is less about "fitting in as much as possible" – and more about slowing down, enjoying, and choosing consciously. There’s a clear shift toward the personal, the sustainable, and the authentic. A holiday should offer more than just relaxation – it should inspire, inform, and create lasting memories. Here are five of the year's strongest travel trends.
1. Wine Travel with Character
Wine trips are experiencing a revival. Instead of large group tours and commercial tastings, travelers now seek small, family-owned wineries where they can connect with both the process and the people behind the wine. Dinner among the vines, overnight stays at vineyards, and personal conversations with winemakers are the new standard.
Popular destinations in 2025:
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Piedmont, Italy
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Douro Valley, Portugal
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Pfalz, Germany
2. Slow Travel – Experiences with Intention
More travelers are choosing to stay longer in fewer places. Slow travel is about settling into a destination rather than rushing through sights. It’s about shopping at local markets, cooking your own meals, connecting with locals, and taking the time to simply be.
Examples of slow travel experiences:
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A week in Puglia with cooking classes and wine tastings
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Staying in a small Portuguese village close to nature and local life
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A slow train journey through Europe with handpicked stops
3. Luxury Meets Nature – Stylish “Off-Grid” Travel
Nature-based accommodations are more popular than ever, but now with a focus on design and comfort. Think glamping in the woods, architect-designed cabins by the lake, or eco-hotels in remote landscapes. Aesthetic, silence, and simplicity meet high-end comfort.
Common features of this trend:
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Outdoor showers in the forest
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Saunas with panoramic views
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Sustainable interior design and locally sourced food
4. Beverage-Focused Travel
Drinks are no longer a side activity – they are the reason for the trip. More and more travelers are planning entire holidays around exploring beverage culture, from natural wine bars in European cities to small-scale distilleries and craft breweries.
Beverage travel trends 2025:
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Urban wine production in cities like Berlin and Vienna
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Champagne tastings by bike between villages
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Distillery tours in Madeira or Scotland
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Growing interest in high-quality alcohol-free options
5. More Short Trips – But With Purpose
With flexible working becoming the norm, more people are taking frequent but shorter trips. A long weekend with a clear theme – such as food, art, nature, or wine – replaces the traditional two-week vacation. Destinations are chosen carefully, with a focus on quality experiences.
Popular weekend destinations in 2025:
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Ljubljana, Slovenia
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Girona, Spain
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Porto, Portugal
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Gotland, Sweden
Travel in 2025 is defined by mindfulness, curiosity, and the search for the genuine. Instead of collecting destinations, we collect emotions, flavors, and impressions. Journeys are allowed to take time, to be simple, and still carefully curated – in both destination, purpose, and pace.
It’s no longer about where we are – but how we are there.
